Our Projects
"Transforming Complexity into Seamless Experiences."
At Simple Event Management, we specialize in the management of high-stakes, large-scale events that shape the cultural and corporate landscape of Indonesia. Our portfolio spans from the prestigious grounds of the Istana Merdeka for national celebrations like Istana Berbatik and Istana Berkebaya, to city-wide public festivals such as Semasa Piknik and Festival Batavia Kota Tua.
We believe that even the most complex projects—whether it’s a 72,000-visitor urban festival or a multi-site activation across Jakarta—deserve a management approach that is precise, transparent, and, above all, simple for our clients. From coordinating with government ministries to executing luxury corporate galas at 5-star venues, we serve as the logistical backbone that allows creativity and vision to take center stage.
01
PT. DJAKARTA NATIONAL SALES & MARKETING CONFERENCE 2026
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Client: PT. Delta Djakarta
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Theme: "RISE WITH THE MOMENTUM, REACH NEW PEAKS" Client: PT. Delta Djakarta Tbk Location: Pullman Hotel (Conference) & Cloud Lounge, The Plaza 49th Floor (Gala Dinner) Date: February 5, 2026
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Overview: On February 5, 2026, Simple Event Management executed a dynamic full-day program for PT. Delta Djakarta Tbk. To embody the theme "RISE WITH THE MOMENTUM, REACH NEW PEAKS," we curated a dual-experience event that began with high-level strategy at the Pullman Hotel and culminated in a celebratory Gala Dinner at Cloud Lounge, 49 floors above Jakarta.
02
GUARDIAN BUSINESS GATHERING 2025
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Client: Guardian Indonesia
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Theme: "Your Trusted Partner for Beauty & Wellness in Indonesia"
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Location: Hotel Mulia Senayan, Jakarta
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Date: December 11, 2025
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Overview: To close 2025 on a high note, Simple Event Management organized the Guardian Business Partner Gathering 2025. Held at the prestigious Hotel Mulia Senayan, this major corporate event hosted over 400 invited guests, comprising trade suppliers, banking partners, property landlords, and Guardian’s internal leadership.
03
Istana Berbatik
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Client: Ministry of Tourism and Creative Economy (Kemenparekraf) / Presidential Secretariat (Setpres)
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Location: Halaman Istana Merdeka (Merdeka Palace Grounds), Jakarta
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Date: October 1, 2023
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Overview: To commemorate National Batik Day 2023, Simple Event Management had the distinct honor of supporting the execution of Istana Berbatik. Held directly on the grounds of the Merdeka Palace, this grand fashion show and cultural gala celebrated the richness of Indonesian Batik, attended by President Joko Widodo, cabinet ministers, foreign ambassadors, and monarchs of the Nusantara kingdoms.
04
Istana Berkebaya
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Client: Ministry of Tourism and Creative Economy / Provincial Government of Jakarta / Presidential Secretariat
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Location: Halaman Istana Merdeka (Merdeka Palace Grounds), Jakarta
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Date: August 6, 2023
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Overview: On August 6, 2023, the Merdeka Palace became a vibrant runway for Indonesian heritage. Simple Event Management was honored to support the execution of Istana Berkebaya, a grand cultural showcase hosted by President Joko Widodo. The event was dedicated to elevating the profile of the Kebaya Betawi, specifically the Kebaya Encim and Kebaya Kerancang, which have seen a resurgence in popularity.
05
33rd International Publishers Association World Congress
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Client: International Publishers Association (IPA) / Provincial Government of Jakarta
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Theme: Reading Matters: Embracing the Future
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Location: Jakarta, Indonesia
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Date: November 10–12, 2022
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Overview: In November 2022, Jakarta took center stage in the global literary world as host of the 33rd IPA World Congress. Simple Event Management was entrusted with orchestrating this prestigious gathering, which brought together publishers, policymakers, and industry leaders from across the globe to discuss the pivotal role of reading in a rapidly evolving digital landscape.
06
Festival Batavia Kota Tua
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Client: Jakarta Experience Board (JXB) / Provincial Government of Jakarta (Pemprov DKI)
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Location: Plaza Fatahillah, Kota Tua, Jakarta
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Date: August 26 – 28, 2022
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Overview: In August 2022, the historic heart of Jakarta beat with a new rhythm. Simple Event Management collaborated with the Jakarta Experience Board (JXB) and the Provincial Government to organize Festival Batavia Kota Tua, a massive three-day celebration marking the completion of the area’s revitalization into a pedestrian-friendly Low Emission Zone (LEZ).
07
F&B Booth Management at
JJ Lin - "JJ20 WORLD TOUR"
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Client: JJ Lin Promotors
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Location: Indonesia Arena, GBK Senayan, Jakarta
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Date: August 24, 2024
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Overview: On August 24, 2024, Simple Event Management played a crucial role in the fan experience for the JJ Lin "JJ20 World Tour" at the Indonesia Arena. With thousands of fans flocking to Jakarta’s premier indoor venue, we were entrusted with the comprehensive management of the Food & Beverages (F&B) area and on-ground brand activations.
08
Indonesia Bertutur 2023 - The Temu Seni Series Roadshow
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Client: Ministry of Education, Culture, Research, and Technology (Kemendikbud Ristek)
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Duration: May – November 2023 Locations: Bali • Pekanbaru • Lampung • Malang • Larantuka • Ambon
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Overview: In preparation for the Indonesia Bertutur mega-festival, the Ministry required a logistical partner capable of orchestrating a six-month-long cultural expedition across the Indonesian archipelago. The mission was to manage "Temu Seni"—a series of intensive artistic laboratories designed to connect contemporary artists with local heritage sites and ancient knowledge.
09
Presidential Secreatry Capacity Building
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Theme: "Strength in Unity"
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Client: Kementerian Sekretariat Negara (Presidential Secretariat) Location: Taman Rekreasi Ancol, Jakarta
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Date: November 8-9, 2023
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Overview: In November 2023, Brightcomm had the distinct honor of organizing a high-level Capacity Building event for the Presidential Secretariat (Setpres). Under the powerful theme "Strength in Unity", this two-day program was designed to reinforce interpersonal bonds, enhance strategic collaboration, and rejuvenate the collective spirit of the state’s primary support team.
10
Fun Run Employ Engagement Kinden Indonesia
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Project Title: Kinden Indonesia: Employee Engagement Day Client: PT Kinden Indonesia
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Location: Gedung Summitmas I, Sudirman, Jakarta
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Date: August 10, 2024
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Overview: In August 2024, Simple Event Management partnered with PT Kinden Indonesia to execute a high-energy Employee Engagement event at their headquarters in Gedung Summitmas I. The goal was to break the routine and foster stronger interpersonal connections among staff within the corporate environment.
11
Semasa Piknik 2023
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Collaborator/Support: Semasa / Ministry of Tourism and Creative Economy (Karisma Event Nusantara)
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Location: Taman Lapangan Banteng, Jakarta Date: June 2–4, 2023
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Overview: In June 2023, Simple Event Management helped turn Taman Lapangan Banteng into Jakarta's biggest backyard. Semasa Piknik 2023 was a massive creative lifestyle festival that drew over 72,000 visitors across three days. Recognized as part of the prestigious Karisma Event Nusantara (KEN) by Kemenparekraf, this event celebrated local creativity in a relaxed, open-air setting.
12
Semasa Piknik 2024
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Client/Partner: Semasa / Provincial Government of Jakarta (Dinas Pertamanan & Hutan Kota)
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Location: Taman Lapangan Banteng, Jakarta
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Date: May 31 – June 2, 2024
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Overview: Following the massive success of the previous year, Simple Event Management returned to execute Semasa Piknik 2024 at Taman Lapangan Banteng. Held from May 31 to June 2, this event solidified its status as Jakarta’s premier outdoor creative market, blending leisure, commerce, and community in the heart of the city.
13
Guardian Run 2024
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Theme: #RunBeautifully
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Client: Guardian Indonesia
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Location: Plaza Timur, Gelora Bung Karno (GBK), Senayan
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Date: September 22, 2024
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Overview: On September 22, 2024, Simple Event Management transformed Plaza Timur GBK into a sea of pink for the Guardian Run 2024. As the organizer for this major fun run, we facilitated a healthy lifestyle celebration that brought together thousands of runners, beauty enthusiasts, and communities under the banner of "Run Beautifully."
14
Fun Run Employ Engagement Kinden Indonesia
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Project Title: Kinden Indonesia: Employee Engagement Day Client: PT Kinden Indonesia
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Location: Gedung Summitmas I, Sudirman, Jakarta
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Date: August 10, 2024
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Overview: In August 2024, Simple Event Management partnered with PT Kinden Indonesia to execute a high-energy Employee Engagement event at their headquarters in Gedung Summitmas I. The goal was to break the routine and foster stronger interpersonal connections among staff within the corporate environment.
15
Guardian Gala Dinner 2024
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Client: Guardian Indonesia
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Location: Hotel Mulia Senayan, Jakarta
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Date: December 6, 2024
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Overview: To close out the year with elegance, Simple Event Management was entrusted with organizing the Guardian Gala Dinner 2024. Held at the prestigious Grand Ballroom of Hotel Mulia Senayan, this exclusive evening brought together Guardian’s top management, key partners, and suppliers to celebrate a year of achievements in the health and beauty retail sector.
16
Agrinesia Raya National Conference 2025
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Client: PT Agrinesia Raya
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Location: InterContinental Bandung Dago Pakar
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Date: February 10, 2025
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Overview: In February 2025, Simple Event Management facilitated a pivotal moment for PT Agrinesia Raya. We organized their National Conference at the scenic InterContinental Bandung Dago Pakar, bringing together top management and regional leaders to align on the company's strategic vision for the year ahead.
17
Grand Opening Guardian Grand Indonesia
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Client: Guardian Indonesia
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Location: Grand Indonesia Shopping Town, Jakarta
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Date: January 22, 2025
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Overview: On January 22, 2025, Simple Event Management executed the highly anticipated Grand Opening of Guardian at Grand Indonesia, one of Jakarta’s most prestigious retail destinations. This launch marked a significant milestone for the brand, unveiling a refreshed store concept in a prime, high-traffic location.
18
Guardian 34th Anniversary Ceremony & Exhibition
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Client: Guardian Indonesia
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Location: Terra Atrium, Central Park Mall, Jakarta
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Date: August 26 – September 1, 2024
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Overview: From August 26 to September 1, 2024, Simple Event Management executed a week-long retail takeover at the Terra Atrium, Central Park Mall, to celebrate Guardian’s 34th Anniversary. This massive exhibition served as the central hub for the brand's birthday festivities, engaging thousands of shoppers with exclusive deals and interactive experiences.
19
Ramadhan di Jakarta 2025
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Client: Provincial Government of Jakarta (Pemprov DKI) / Dinas Pariwisata & Ekonomi Kreatif
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Location: 6 Simultaneous Venues (Lapangan Banteng, Tebet Eco Park, Taman Wijaya Kusuma, Taman Gorontalo, Taman Cempaka, and Kota Tua)
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Date: March 14 – 16, 2025
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Overview: To welcome the holy month of Ramadhan, Simple Event Management orchestrated a massive city-wide activation: Ramadhan di Jakarta 2025. For three consecutive days (March 14-16), we simultaneously activated six of Jakarta’s most iconic public parks and historical sites, transforming them into vibrant hubs for Ngabuburit (pre-iftar leisure), creative commerce, and culinary delight.
20
Jakarta Transport Forum 2024
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Client: Provincial Government of Jakarta / Transport Stakeholders
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Location: Jakarta International Equestrian Park (JIEP), Pulomas
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Date: March 7, 2024
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Overview: On March 7, 2024, Simple Event Management organized the Jakarta Transport Forum at the prestigious Jakarta International Equestrian Park (JIEP). This strategic gathering brought together policymakers, urban planners, and industry leaders to discuss the integration, sustainability, and future roadmap of the capital’s transportation network.
21
Gaharu Bumi Innovation Challenge 2024
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Clients: Ashoka, Kok Bisa & Ford Foundation
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Location: Hotel Ciputra, Jakarta
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Date: March 2, 2024
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Overview: On March 2, 2024, Simple Event Management facilitated a high-stakes arena for climate action at Hotel Ciputra, Jakarta. The Grand Final of the Gaharu Bumi Innovation Challenge brought together 29 extraordinary finalists to pitch their solutions for the global climate crisis before a panel of expert judges and a live public audience.
22
Guardian 34th Anniversary - Internal Engagement
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Client: Guardian Indonesia (PT Hero Supermarket Tbk)
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Location: PT Hero Supermarket Tbk Headquarters, Bintaro
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Date: September 11, 2024
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Overview: On September 11, 2024, Simple Event Management brought the party to Bintaro! We organized the Internal Engagement Celebration for Guardian’s 34th Anniversary at the PT Hero Supermarket Tbk headquarters. This milestone event was designed to honor the brand's long-standing history and the employees who have built it.
23
49th National Chess Championship 2023
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Client: PERCASI (Indonesian Chess Federation)
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Location: Jakarta International Expo (JIExpo) Kemayoran
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Date: March 13 – 20, 2023
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Overview: In March 2023, Simple Event Management took the lead in organizing one of the most prestigious sporting events in the country: the 49th National Chess Championship. Held at the Jakarta International Expo (JIExpo) Kemayoran, this eight-day tournament brought together hundreds of the finest chess players from provinces across Indonesia to compete for the national title.
24
Ramadhan di Jakarta 2022
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Client: Provincial Government of Jakarta (Pemprov DKI) / Jakarta Experience Board (JXB)
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Location: Taman Lapangan Banteng, Jakarta
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Date: April 11 – 24, 2022
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Operating Hours: 12:00 – 19:00 WIB
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Overview: In April 2022, Simple Event Management brought the spirit of the holy month to one of Jakarta's most historic landmarks. Ramadhan di Jakarta was a 14-day public activation held at Taman Lapangan Banteng, designed to provide a central space for residents to enjoy ngabuburit (the pre-iftar wait) through a blend of culinary experiences, creative markets, and community gatherings.
25
The Groundbreaking Ceremony: Jakarta Bike Lounge
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Client: Provincial Government of Jakarta / Jakarta Experience Board (JXB)
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Location: Area Bike Lounge, Banjir Kanal Barat (Near BNI City Station), Jakarta
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Date: June 3, 2022
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Overview: On June 3, 2022, Simple Event Management managed the official Groundbreaking Ceremony of the Jakarta Bike Lounge. Located in a strategic Transit-Oriented Development (TOD) zone at Banjir Kanal Barat, right next to the BNI City Station, this project marked a significant step in Jakarta’s commitment to becoming a bike-friendly city.
26
Dialog Pembukaan Publik Pusat Kesenian Jakarta
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Client: PT Jakarta Propertindo (Jakpro) / Provincial Government of Jakarta
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Location: Taman Ismail Marzuki (TIM), Cikini, Jakarta
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Date: August 26, 2022
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Overview: August 26, 2022, marked a historic chapter for Jakarta’s arts scene: the official reopening of the revitalized Taman Ismail Marzuki (TIM). Simple Event Management was entrusted with organizing the Public Opening Dialogue, a critical forum designed to reintroduce this iconic cultural hub to artists, the public, and stakeholders after its massive transformation.
27
Christmas in Jakarta 2022
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Client: Provincial Government of Jakarta (Pemprov DKI Jakarta)
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Location: Multiple Public Spaces across Jakarta (Bundaran HI, Kota Tua, Pedestrian Zones)
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Date: December 2022
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Overview: In December 2022, Simple Event Management played a key role in transforming the capital city into a vibrant hub of festive joy with Christmas in Jakarta. Working alongside the Provincial Government, we managed a series of public activations designed to celebrate diversity, inclusivity, and the holiday spirit in Jakarta's open spaces.
28
Strategic Dialogue: Land Management Risk
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Clients: Provincial Government of Jakarta (Pemprov DKI) / Jakarta Experience Board (JXB)
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Location: Putri Duyung Ancol, Jakarta
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Date: January 26, 2023
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Overview: On January 26, 2023, Simple Event Management organized a high-level Strategic Dialogue on Land Management Rights (HPL). Held at the iconic Putri Duyung Ancol, this forum brought together legal experts, government officials, and key stakeholders to discuss the complexities and future frameworks of land governance in the capital.
29
Talkshow Indonesia Emas: Preparing The The Future
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Clients: Ashoka
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Location: Bentara Budaya Jakarta
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Date: March 4, 2023
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Overview: On March 4, 2023, Simple Event Management managed a high-level visionary forum titled "Talkshow Indonesia Emas 2023". Held at the culturally significant Bentara Budaya Jakarta, this event gathered thinkers, leaders, and the youth to discuss the strategic roadmap toward Indonesia's centenary in 2045.
30
Launching Riverview Creative Zone
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Client: Provincial Government of Jakarta (Pemprov DKI) / Jakarta Experience Board (JXB)
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Location: Creative Zone, Tanah Abang, Jakarta
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Date: June 11, 2023
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Overview On June 11, 2023, Simple Event Management successfully managed the official launch of Riverview, a vibrant new addition to the Creative Zone in Tanah Abang. This project represents a modern approach to urban space utilization, transforming a riverside area into a hub for creativity, community interaction, and local commerce.
31
BuyLocal Launch
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Provincial Government of Jakarta (Pemprov DKI) / Jakarta Experience Board (JXB)
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Location: Creative Zone, Spot Budaya Dukuh Atas, Sudirman, Jakarta
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Date: June 15, 2023
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Overview On June 15, 2023, Simple Event Management successfully executed the launch of BuyLocal, a strategic initiative designed to encourage the consumption of local Indonesian products. The event took place at Spot Budaya Dukuh Atas, the vibrant intersection of creativity and mobility in Jakarta’s central business district.
